AVP, Campaign Operations (L10)
Job Description:
Role Summary/Purpose:
As AVP, Campaign Operations, you will be part of the Growth marketing within Synchrony Financial, India.
In this role, you will be directly working with client marketing managers to get the new / standard marketing campaign opportunities, executing omnichannel campaigns and provide recommendations on the optimization as well as future marketing promotions.
You will also mentor the team in upskilling and improving the performance via optimization and / or enhancements.
Responsible for setting up the trigger campaigns to engage the customers and track their journey to enhance the experience with Synchrony and retailer.
This position is remote, where you have the option to work from home.
On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.
To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated.
We're proud to offer you choice and flexibility.
Essential
Responsibilities:
Manage marketing campaign data file processing for SYF clients.
Collaborate with stakeholders on customer targeting strategy, segmentation by keeping the data privacy and governance intact across marketing initiatives.
Build and track the customer journeys to have the appropriate offers sent out.
Build and use the customer profile templates for effective targeting and segmentation.
Works with and/or implements data integrations (in CDP platform) in support of customer use cases and journeys.
Subject matter expertise in CRM tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs.
Be a solution engineer by generating new ideas which can drive not only continual optimization of marketing campaigns but also the effective customer targeting.
Proactively propose, initiate & execute process improvement that creates business impact for campaign data file execution processes.
Multi-channel implementation, data driven marketing, design forward thinking.
Ensure all campaign file execution process controls are followed and file outputs are completed in a compliant manner according to SYF guidelines.
Lead & manage the development of team members also mentor team members on process execution and technical skills.
Work with cross-functional teams to facilitate the data collection and performance measurement process and escalates issues as necessary and make contributions to research and analyses on priority projects within established guidelines.
Qualifications/Requirements:
Bachelor's degree with 5
Years of working experience in Campaign Operations domain along with maintaining customer/client/vendor relationships, or in lieu of a degree 7
years of working experience in campaign operation.
Minimum 5
years with database marketing experience within financial services focusing on client lifecycle/acquisition management Experience of customer data platforms (CDP) such as Salesforce, Tealium, Adobe etc.
Experience of any CRM tools such as SAS CI, Unica, Adobe etc.
Good knowledge of SAS, SQL, UNIX, and Excel.
Good understanding of credit business market and specifically in the campaign operations domain.
Knowledge on Soap API's, Rest API's, Data Triggers in real time, Building real time customer profiles and Push notification.
Experience in setting up the personalized campaigns which can be targeted via digital channels.
Worked understanding of Agile methodology.
Solid interpersonal skills at all organizational levels, including the ability to communicate effectively and influence others in the business.
Proven organizational and timeline management skills.
Proven skills in handling multiple projects simultaneously For Internal Applicants:
Understand the criteria or mandatory skills required for the role, before applying.
Inform your manager or HRM before applying for any role on Workday.
Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (First Formal/Final Formal, PIP) L8
Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
Level 8
employees are eligible to apply.
Desired Characteristics:
Proven ability to manage and execute campaigns in a detail-oriented environment.
Demonstrated ability to develop and implement new procedures/programs.
Ability to drive initiates Good knowledge of latest Analytical practices in the Industry Experience with statistical analytics languages and platforms is a plus i.
e.
, Python, Hadoop etc Knowledge of latest Analytics Data Visualization tools like Tableau & SAS VA Grade/Level:
10Job Family Group:
Marketing Recommended Skills Api Adobe Agile Methodology Analytical Apache Hadoop Attention To Detail Estimated Salary: $20 to $28 per hour based on qualifications.
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